Who
we are.

What
we offer.

Rieger Creative Studio is a design + branding studio led by Owner, Creative Director, and Designer Alena Rieger. Born and trained in Germany, and now based in the U.S., Alena has spent more than 15 years shaping brand identities, packaging systems, and cross-channel campaigns for companies across industries and continents.

In her career, Alena has built a reputation for blending strategic clarity with strong visual storytelling, spanning in-house leadership and independent studio work with a consistent focus on human-centric design that makes an everyday impact.

Rieger Creative Studio strives to create brand experiences that connect on a human level. We blend strategy and creativity to develop and grow identities, design packaging, and deliver campaigns that spark emotion and drive real impact.

We are a strategic and collaborative studio that blends big-picture brand thinking with hands-on execution, delivering bold, human-centered design with big-agency expertise and small-studio focus. Clients trust us to bring their vision to life quickly, reliably, and with work that doesn’t get lost in translation.

We partner with startups, small brands, and established companies in the B2B and B2C space, with a strong focus on food, consumer packaged goods, and lifestyle industries. Our best relationships are long-term partnerships where we can help brands evolve and grow, but we are equally excited about one-off projects that need clarity and impact.

Our Toolkit

  • How I help brands define their voice and connect with purpose.

    • Brand positioning & messaging

    • Creative concepting

    • Campaign development

    • Strategic storytelling

    • Naming & tagline creation

    • Stakeholder alignment

  • Building the visual backbone of a brand, from first impression to full rollout.

    • Logo & identity design

    • Typography & color systems

    • Brand guidelines

    • Multilingual adaptations

    • Design system development

    • Art direction

  • Translating ideas into impactful visuals across platforms.

    • Presentation design (incl. TED talks, investor decks)

    • Packaging & print collateral

    • Social media & digital content

    • Environmental & event design (e.g. trade shows)

    • Marketing campaign assets

    • Photo & video direction

  • Leading creative teams and processes from kickoff to execution.

    • Team mentorship & creative reviews

    • Cross-functional collaboration

    • Brief development & stakeholder management

    • Timeline & resource planning

    • Agency/vendor oversight

    • Feedback & iteration loops

  • Designing with intention, especially in sustainability and lifestyle.

    • Sustainability-focused branding

    • Food & consumer product experience

    • Mission-based messaging

    • Human-centered design

    • Startups & in-house creative

    • Values-aligned storytelling

Nice Words from Nice People

☺︎

Nice Words from Nice People ☺︎

  • Alena, I just wanted to send you a note to express my appreciation for all the work you are doing on mocking up the new designs. I have been pulling slides out of the deck you are building to help position this with the Leadership Team, and the stuff you are creating is terrific! This can be a tough conversation to get your head wrapped around the concept, so having the graphics and slides to visualize the future is a huge help in gaining alignment. Again, really good work and high quality, thank you so much for all that you are doing!

    Peter Allen

    Vice President, Product Strategy & Management

  • Alena, you did an amazing job with the design changes. Overall incredible and there are specific slides I want to gush about (15-19!!!). Cant thank you enough. I think you might be a wizard.

    Jason Carty

    Senior Sales Director

  • Alena, you are seriously one of the most thoughtful and resourceful designers I've worked with. Thanks for sending such a thorough reply. I really appreciate you exploring some alternate options. That one hits all the marks for me.

    Steve Babcock

    Creative Director

  • I know I speak on behalf of our client, when I say that what you created for them was very special. We wouldn't be successful without your hard work and dedication.

    Camille Hanna

    Senior Manager Accounts EU

  • AH! I’m in LOVE! I think it all looks great and I’m so excited to see it all come together.

    Natalie Shuman

    Owner & Operator Sun Divers Roatan