Who
we are.
Rieger Creative Studio is a design + branding studio led by Owner, Creative Director, and Designer Alena Rieger. Born and trained in Germany, and now based in the U.S., Alena has spent more than 15 years shaping brand identities, packaging systems, and cross-channel campaigns for companies across industries and continents.
In her career, Alena has built a reputation for a rare combination: senior strategic clarity in service of brands that are bold, colorful, and full of character. Across in-house leadership and independent studio work, the throughline is the same: translating a clear vision into a brand people actually recognize and remember.
What
we offer.
Rieger Creative Studio doesn't just design brands. We translate them. Most founders and brand owners can see their brand clearly in their head; they just get stuck giving it a face. That's our favorite problem to solve. We figure out the strategy first, then build identity, packaging, and campaigns around it: bold, considered, and built to stand out.
You work directly with senior-level creative direction – big-agency rigor, small-studio focus, no layers or handoffs. Clients trust us to turn their vision into work that's unmistakably theirs, and that doesn't get lost in translation.
We work with food, drink, and lifestyle brands across B2B and B2C, building from scratch or rebuilding what's drifted. Our favorite relationships are long-term partnerships, but we're just as glad to take on a one-off project that needs clarity and character.
Our Services
We figure out the strategy first, then design everything around it — identity, packaging, campaigns, and the bits in between.
-
The strongest brand strategies are built in partnership. Together, we uncover the insights, values, and big ideas that shape how your brand shows up in the world. We ask the right questions — What fuels your work? What’s your foundation? What’s your mission? — and translate the answers into frameworks that guide every creative decision.
From naming and voice to positioning and messaging, we craft strategies that help you stand out with purpose. Whether descriptive, metaphorical, or invented, we’ll bring bold naming ideas and brand stories to the table that connect people with your vision in a way that’s distinctively you.
-
A logo is just the beginning. True brand identity is a living system — typography, color, imagery, voice, and design rules that bring your personality to life. We build identities that feel both strategic and alive, ready to scale across every touchpoint from digital to physical.
Our work is rooted in authenticity and crafted to cut through the noise. Whether you’re B2B or B2C, we design with clarity and consistency so your audience experiences your brand the way you intend — in store, online, on the shelf, or across social.
-
Packaging is your first handshake with a customer. We design it to be trusted, loved, and remembered. By aligning form, function, and storytelling, we create packaging that elevates what’s inside and makes the outside just as meaningful.
Whether it’s a retail box, a food label, or a product line system, we develop packaging that resonates on-shelf and in-hand.
-
Campaigns are where strategy and creativity collide to make your brand visible. We start with a big idea and shape it into a story that travels across mediums and language — outdoor, social, video, in-store, or wherever your audience is.
From seasonal launches and holiday promotions to full brand refreshes, we design campaigns with a consistent visual language that sparks excitement and builds connection.
-
Illustration and graphic design bring richness and flexibility to brand storytelling. We create illustration toolkits, custom graphics, and visual narratives that extend identities and campaigns with personality and depth.
From a single piece of editorial artwork to a full suite of illustrated brand assets, we design visuals that support your story and scale with your needs.
-
Some projects don’t fit neatly into one category — and that’s where we thrive, too. Digital design, motion graphics, presentation decks, editorial layouts, and more. We provide creative and art direction across mediums, and when needed, tap into our network of trusted collaborators to deliver specialized craft.