Hi&

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Hallo

We’re Rieger Creative Studio

A Strategic Design & Branding Studio in San Francisco

We don't decorate brands. We translate them.

Strategy-led branding for food, drink, and lifestyle founders and brand owners.

We turn the vision in your head into one the world can see and remember.

Work we're proud of

Brand Strategy & Identity

Sun Divers
Roatan

Bringing new energy and purpose to a beloved Roatan dive center’s identity.

Creative Direction & Packaging design

Every Avocado is an Opportunity

Bringing premium distinction to the avocado category in Denmark.

Creative Direction & Campaign

RipeTrack

Introducing Apeel’s newest technology to redefine produce quality management.

Illustration & presentation design

TED2025:
Humanity Reimagined

Visual storytelling for a TED2025 talk on food waste innovation.

Our Services

We figure out the strategy first, then design everything around it — identity, packaging, campaigns, and the bits in between.

  • The strongest brand strategies are built in partnership. Together, we uncover the insights, values, and big ideas that shape how your brand shows up in the world. We ask the right questions — What fuels your work? What’s your foundation? What’s your mission? — and translate the answers into frameworks that guide every creative decision.

    From naming and voice to positioning and messaging, we craft strategies that help you stand out with purpose. Whether descriptive, metaphorical, or invented, we’ll bring bold naming ideas and brand stories to the table that connect people with your vision in a way that’s distinctively you.

  • A logo is just the beginning. True brand identity is a living system — typography, color, imagery, voice, and design rules that bring your personality to life. We build identities that feel both strategic and alive, ready to scale across every touchpoint from digital to physical.

    Our work is rooted in authenticity and crafted to cut through the noise. Whether you’re B2B or B2C, we design with clarity and consistency so your audience experiences your brand the way you intend — in store, online, on the shelf, or across social.

  • Packaging is your first handshake with a customer. We design it to be trusted, loved, and remembered. By aligning form, function, and storytelling, we create packaging that elevates what’s inside and makes the outside just as meaningful.

    Whether it’s a retail box, a food label, or a product line system, we develop packaging that resonates on-shelf and in-hand.

  • Campaigns are where strategy and creativity collide to make your brand visible. We start with a big idea and shape it into a story that travels across mediums and language — outdoor, social, video, in-store, or wherever your audience is.

    From seasonal launches and holiday promotions to full brand refreshes, we design campaigns with a consistent visual language that sparks excitement and builds connection.

  • Illustration and graphic design bring richness and flexibility to brand storytelling. We create illustration toolkits, custom graphics, and visual narratives that extend identities and campaigns with personality and depth.

    From a single piece of editorial artwork to a full suite of illustrated brand assets, we design visuals that support your story and scale with your needs.

  • Some projects don’t fit neatly into one category — and that’s where we thrive, too. Digital design, motion graphics, presentation decks, editorial layouts, and more. We provide creative and art direction across mediums, and when needed, tap into our network of trusted collaborators to deliver specialized craft.

Nice Words from Nice Clients

☺︎

Nice Words from Nice Clients ☺︎

  • Alena, I just wanted to send you a note to express my appreciation for all the work you are doing on mocking up the new designs. I have been pulling slides out of the deck you are building to help position this with the Leadership Team, and the stuff you are creating is terrific! This can be a tough conversation to get your head wrapped around the concept, so having the graphics and slides to visualize the future is a huge help in gaining alignment. Again, really good work and high quality, thank you so much for all that you are doing!

    Peter Allen

    Vice President, Product Strategy & Management

  • Alena, you did an amazing job with the design changes. Overall incredible and there are specific slides I want to gush about (15-19!!!). Cant thank you enough. I think you might be a wizard.

    Jason Carty

    Senior Sales Director

  • Alena, you are seriously one of the most thoughtful and resourceful designers I've worked with. Thanks for sending such a thorough reply. I really appreciate you exploring some alternate options. That one hits all the marks for me.

    Steve Babcock

    Creative Director

  • I know I speak on behalf of our client, when I say that what you created for them was very special. We wouldn't be successful without your hard work and dedication.

    Camille Hanna

    Senior Manager Accounts EU

  • AH! I’m in LOVE! I think it all looks great and I’m so excited to see it all come together.

    Natalie Shuman

    Owner & Operator Sun Divers Roatan

Got an idea living in your head that you can't quite see yet?

That's our favorite place to start.